GOOD THINGS ARE MEANT TO BE SHARED.The Women
Behind Hoda’s
It started with what we love.
Hoda’s grew from a shared love of gathering people around a table. We’re a mother-in-law and daughter-in-law with two different ways of making people feel welcome, bringing our talents together to create something sweet.
For Shiva, it has always been in the details: a thoughtfully set table, a beautifully planned event, the small touches that make someone feel expected. She had long dreamed of building a business where she could bring that creativity to life. At Hoda’s, she shapes the world around the baking, from the brand’s visual identity and thoughtfully chosen packaging to the website, social media, and order management.
For Hoda, that welcome begins in the kitchen. A gifted cook and baker, she has an instinct for flavor, knowing what belongs together, when something needs a little more, and when it is just right. Feeding people is one of her favorite ways to show love, and sharing something she has made is a joy in itself.
Alongside that shared love of hospitality, we wanted to bring a little piece of our Persian culture and heritage into what we make. Saffron, cardamom, pistachio, and rose are familiar flavors to us, connected to the warmth of home and the pleasure of gathering over tea and something sweet. Through our shortbread, we hope to share a little of that feeling with you.
Together, we saw the possibility of turning what came naturally to each of us into something we could build and share. Hoda would bring her baking and her remarkable feel for flavor; Shiva would give it a thoughtful home, a distinct identity, and a way to reach more tables.
The result is Hoda’s: homemade shortbread with Persian-inspired flavors, made for everyday treats, thoughtful gifts, and occasions worth gathering for.
We’re happy to have a little place at your table.
With love,
Hoda & Shiva